QLD · Townsville Council

Horseshoe Bay, 4819

Est. population · Jun 2025

666

Growth (1 yr)

+1.5%

Growth (5 yr)

+9.2%

Median age

57

Median income

$1,067/wk

Employment rate

46.6%

Languages at home

9.6%non-English

Most common: German, French, Italian

2021 Census · usual residence

Desirability score

39/100
Below average

846th in QLD

Verified 58% confidence

How this score is calculated
  • National parks
  • Green suburb
  • Café precinct
  • High desirability
What Horseshoe Bay is known for: National parks, Green suburb, Café precinct, High desirability

Suburb profile

Horseshoe Bay sits in Townsville Council as a regional smaller community that feels self-contained and a long way from big-city bustle. Retirees and empty-nesters are well represented here, with multiple generations sharing the same neighbourhood. The suburb has a clear multicultural mix alongside longer-term local households.

Local parks and tree cover add a welcome outdoor dimension to suburban life. Reasonably walkable — many errands reachable on foot or by bus, with buses linking the suburb to surrounding areas. Homes are relatively cheap compared with the wider market, which keeps entry costs lower.

Reported crime has been falling recently. This is a mature, settled pocket where the existing streetscape still defines the local character.

Versus similar regional towns, the suburb reads below average on desirability, chiefly because community and employment, plus local dining and lifestyle amenities trail behind.

At a glance

Horseshoe Bay snapshot

A quick read of housing, growth, livability, and risk

Median house price

No data available

Median rent

No data available

Population (ERP)

666

+1.5% annual growth

Dwelling vacancy

26.1%

Census unoccupied dwellings

Livability profile

Desirability pillars vs the peer median (50th percentile)

How it compares

Relative standing using percentiles, ranks, and national deciles

Desirability

#135

among Country & regional · Mature

Safety

21st

percentile in state (higher = safer)

Pop. growth

63rd

percentile in QLD

Advantage (IRSAD)

3/10

national SEIFA decile

Population growth

Recent ERP change over 1 and 5 years

Housing mix

Dwelling types from the 2021 Census

Risks & flags

Quick scan — open a section below for full context

Living here

Desirability

Ranks & confidence
Desirability score
39.0/100 — Below average
National rank
3951st in Australia
State rank
846th in QLD
Peer rank
#135 among Country & regional · Mature suburbs
Cohort rank
#410 among Country & regional suburbs
Data confidence
58%

Data sources & freshness

  • Suburb Guide desirability indexSuburb Guide (derived) · current · Updated

Population

Estimated resident population

666(June 2025)

+1.5% annual · +9.2% over 5 years · 63th percentile in QLD

Growth figures & methodology
Annual growth
+1.5%
5-year growth
+9.2%
Change in 1 year
+10
Change in 5 years
+56
Growth rank in QLD
63th percentile

ABS Estimated Resident Population allocated to this suburb from SA2-level data. Not an official ABS suburb count.

Methodology

Figures are allocated from ABS Estimated Resident Population at Statistical Area Level 2 (SA2), using 2021 Census share within overlapping SA2 regions. Where Census data is unavailable, area overlap is used instead.

The dashed chart line is a simple growth-trend estimate to June 2030 (~700), extrapolated at +1.1% average annual growth since 2011. It is illustrative only — not an official ABS forecast.

2021 Census figures

2021 Census

Population
611
Median age
57
Median household income / week
$1,067
Dwelling vacancy
26.1%
Unoccupied private dwellings
93 of 356
Median monthly mortgage
$1,127
Employment rate
46.6%
Dwelling mix (houses / semi / flats)
243 / 3 / 0 (+ 11 other)

Contributes to desirability score · Community (5%)

Employment, household income and age diversity (2021 Census)

Data sources & freshness

  • 2021 Census — General Community ProfileAustralian Bureau of Statistics · Updated

    The 2026 Census runs in August 2026; suburb-level updates are expected from mid-2027.

  • Estimated Resident PopulationAustralian Bureau of Statistics · 2025 · Updated · SA2 ERP allocated to suburb boundaries

Community & culture

No 2021 Census cultural diversity data for this suburb yet.

Data sources & freshness

  • 2021 Census — General Community ProfileAustralian Bureau of Statistics · Updated

    The 2026 Census runs in August 2026; suburb-level updates are expected from mid-2027.

Crime & safety

Reported offences are running lower than the same point last year.

Offence counts & rates
Total offences (Jan 2026 to Aug 2026)
18
Against the person
4
Against property
11
Rate per 1,000 residents
27
Person-crime prevalence
About 1 in 153 residents
State safety percentile
21.2th (lower crime is better)
Decrease (daily rate, partial year)
-18.2%

Most common offence types

  • Other Theft (Excl. Unlawful Entry)14
  • Traffic And Related Offences10
  • Good Order Offences9
  • Other Property Damage9
  • Unlawful Entry12

Contributes to desirability score · Safety (18%)

Crime rate and year-on-year trend

Data sources & freshness

  • QPS Online Crime MapQueensland Police Service · Jan 2025 to Dec 2025 → Jan 2026 to Aug 2026; Jan 2026 to Aug 2026 · Updated · Calendar-year aggregates

Family & Lifestyle

Amenities

71 nearby amenities within ~1.5 km

2 restaurants · 5 cafes · 1 pubs · 2 supermarkets · 1 fast food · 2 playgrounds

Local character & venue list

Local character

  • Reasonably walkable — many errands reachable on foot or by bus
  • Decent local green space0 parks in suburb, 2 playgrounds nearby
Walkability proxy
52/100
Cafés per 1,000 residents
8.18
Food & drink per 1,000 residents
14.73
Parks per 1,000 residents
0
Food & drink(9)
  • Adele's CafeCafe
  • Cafe NourishCafe
  • Early Bird CafeCafe
  • NoodiesCafe
  • Sandi's on Magnetic IslandCafe
  • Horseshoe Bay Fish & ChipsFast food
  • Marlin Bar TavernPub

    3 Pacific Drive

  • Barefoot Art Food WineRestaurant
  • Seabreeze MARestaurant
Shopping(2)
  • Supermarket
  • Supermarket/GroceriesSupermarket

    3 Pacific Drive

Sport & outdoors(3)
  • Childrens PlaygroundPlayground
  • Playground
  • Sports field
Transport(6)

6 bus stops

Other(27)
  • ATM (3)
  • Bbq
  • Free BBQBbq
  • Bench (4)
  • Drinking water
  • Garden
  • Marguerites On MagneticGuest House

    5 Heath Street

  • Myra's PlaceGuest House
  • Horse Riding
  • BounceHostel
  • Bounce Magnetic Island (Hostel & Camping)Hostel

    40 Horseshoe Bay Road

  • Information
  • Bungalow Bay Koala ParkNature Reserve
  • Horseshoe Bay Lagoon Conservation ParkNature Reserve
  • Boat Slip ParkingParking
  • Parking (12)
  • Picnic Table (6)
  • Australia PostPost Box
  • Public toilets
  • Shelter (2)
  • Shower (2)
  • TelstraTelephone
  • Waste Basket (2)
  • Jet Ski HireWater Sports
  • Jet Ski ToursWater Sports
  • WatersportsWater Sports
  • Liquor LegendsWine

Names and addresses from OpenStreetMap. Unnamed venues show as their type (e.g. Cafe). Transport stops are summarised by type rather than listed individually.

Contributes to desirability score · Lifestyle (15%)

Food, shopping, recreation and sport (OpenStreetMap)

Data sources & freshness

  • Local amenity insightsSuburb Guide (derived) · current · Updated
  • OpenStreetMap amenitiesOpenStreetMap contributors · current · Updated

Parks & reserves

2 parks and public open space in this suburb

  • Bungalow Bay Koala ParkNature reserve
  • Horseshoe Bay Lagoon Conservation ParkNature reserve

Data sources & freshness

Green cover

Parks & woodland (OSM)
6
Parks (OSM)
0

OpenStreetMap parks and natural woodland features mapped within the suburb boundary.

Contributes to desirability score · Environment (10%)

Parks and green cover (OpenStreetMap)

Data sources & freshness

Health access

Nearest hospital
Townsville Private Clinic (15.5 km)
Nearest hospital type
Hospital
Nearest hospital emergency
Emergency department

Contributes to desirability score · Accessibility (15%)

Hospitals and GP clinics

Data sources & freshness

NDIS participation

NDIS participants (31 March 2026)
10
Participants per 1,000 residents
15.0

Active NDIS participants allocated from NDIA Statistical Area Level 2 (SA2, ASGS 2016) counts to this suburb boundary. Not an official suburb-level NDIS figure · as at 31 March 2026.

For NDIS spend and service-demand exploration by SA2 or postcode, see the Care Sector Demand Map.

Data sources & freshness

Weather

Typical conditions by season for suburbs in the same ~44 km climate area. Rainfall totals are summed from monthly WorldClim layers; rainy-day counts are approximate.

Summer (Dec–Feb)

Usual max / min
30° / 24°
Rainfall
680 mm · ~85 rainy days

Autumn (Mar–May)

Usual max / min
28° / 21°
Rainfall
277 mm · ~35 rainy days

Winter (Jun–Aug)

Usual max / min
23° / 16°
Rainfall
56 mm · ~7 rainy days

Spring (Sep–Nov)

Usual max / min
27° / 20°
Rainfall
125 mm · ~16 rainy days

Contributes to desirability score · Lifestyle (15%)

Temperature and humidity comfort

Data sources & freshness

  • Seasonal climate normalsWorldClim 2.1 · Updated

Future & Planning

Hazards

Bushfire planning zone
No overlay at centroid

Bushfire overlay checked at suburb centroid via Queensland Bushfire Prone Area mapping.

Contributes to desirability score · Safety (18%)

Bushfire hazard overlays

Data sources & freshness

  • Hazard planning overlaysState government hazard layers · current · Updated

Politics & representation

Federal electorate
Herbert
Member of Parliament
Phillip THOMPSON (Liberal National Party of Queensland)
Results from
2025 federal election
Electorate enrolment (2025)
121,280
Turnout (2025)
85.5%
Swing since 2022 (2025)
-1.6 pp toward Coalition

Two-party preferred (2025)

Coalition 63.4%Labor 36.6%

Estimated suburb voting profile

Estimated from 8 nearby ordinary polling places (up to 17.4 km away).

Coalition 49.6%Labor 50.4%

13.8 percentage points more Labor-leaning than the electorate

Estimated swing since 2022: +1.4 pp toward Labor

Nearest polling places

  • ArcadiaLabor 48.8% · Coalition 51.2% TPP (2025)3.1 km away
  • Nelly BayLabor 54.0% · Coalition 46.0% TPP (2025)3.5 km away
  • North WardLabor 42.8% · Coalition 57.2% TPP (2025)14.8 km away
  • Belgian GardensLabor 44.1% · Coalition 55.9% TPP (2025)15.5 km away
  • Townsville SouthLabor 46.4% · Coalition 53.6% TPP (2025)15.7 km away

Federal electorate from AEC federal division boundaries (2025 redistribution). Division-level results are official AEC figures from the latest general election, with by-election updates where applicable. The estimated suburb profile blends up to eight nearest ordinary polling booths in the same electorate using inverse-distance weighting from the suburb centroid — an approximation, not official AEC data. Nearest polling places are shown for reference.

Data sources & freshness

Socio-economic

IRSAD decile (2021)
3/10
IRSD decile (2021)
3/10

ABS Socio-Economic Indexes for Areas (SEIFA), 2021 release — the latest available, derived from the 2021 Census. Deciles rank suburbs nationally from 1 (lowest) to 10 (highest).

What do IRSAD and IRSD measure?

IRSAD — Index of Relative Socio-economic Advantage and Disadvantage. Combines indicators of advantage (e.g. high income, skilled occupations) and disadvantage. Higher decile = more advantaged relative to other Australian areas.

IRSD — Index of Relative Socio-economic Disadvantage. Focuses on disadvantage only (e.g. low income, unemployment, limited education). Higher decile = less disadvantage nationally.

A new SEIFA edition typically follows each census; the ABS has not announced a release date beyond 2021.

Contributes to desirability score · Community (5%)

Socio-economic advantage (IRSAD decile)

Data sources & freshness

Compare with

Similar suburbs to weigh up side by side — scores, safety, schools, and lifestyle.

More in Townsville Council

Other suburbs in the same local government area.

Comparable suburbs

Similar population and socio-economic profile in other parts of Queensland.