Median house price
$442k
-0.5% change
VIC · Wellington Council
Est. population · Jun 2025
5,650
Growth (1 yr)
+1.1%
Growth (5 yr)
+6.5%
Median age
42
Median income
$1,285/wk
Employment rate
53%
Median house price · 4th Quarter 2025
$441,500
Languages at home
3.1%non-English
Most common: Tagalog, Filipino, German
2021 Census · usual residence
Desirability score
Suburb profile
Maffra sits in Wellington Council as a regional mid-sized suburb that feels self-contained and a long way from big-city bustle. Day-to-day life leans on nearby towns and local hubs rather than the metro area. Long-term locals and family households define much of the community, with family life visible on every street.
The town centre holds its own, with enough local flavour to make staying close to home appealing. Outdoor life is easy here, with generous parks and room for kids, dogs and weekend strolls. Reasonably walkable — many errands reachable on foot or by bus, with buses linking the suburb to surrounding areas.
Housing is more affordable than in many parts of the state. Light infill development is updating a few streets while the wider area stays largely unchanged.
The desirability picture is around average, weighed down by softer growth momentum, plus community and employment relative to similar regional towns.
At a glance
A quick read of housing, growth, livability, and risk
Median house price
$442k
-0.5% change
Median rent
$450/wk
Population (ERP)
5,650
+1.1% annual growth
Dwelling vacancy
8.5%
Census unoccupied dwellings
Desirability pillars vs the peer median (50th percentile)
Relative standing using percentiles, ranks, and national deciles
Desirability
#24
among Country & regional · Emerging
Safety
73rd
percentile in state (higher = safer)
Pop. growth
71st
percentile in VIC
Advantage (IRSAD)
3/10
national SEIFA decile
School ICSEA
37th
percentile among schools with ICSEA
Recent ERP change over 1 and 5 years
Dwelling types from the 2021 Census
Quick scan — open a section below for full context
Data sources & freshness
Median weekly rent from Victorian government rent reports. Council median fallback may apply where suburb rent is unavailable.
Contributes to desirability score · Housing (15%) · Future Growth (7%)
Median price, rental yield and vacancy Recent price momentum
Data sources & freshness
Estimated resident population
5,650(June 2025)
+1.1% annual · +6.5% over 5 years · 71th percentile in VIC
ABS Estimated Resident Population allocated to this suburb from SA2-level data. Not an official ABS suburb count.
Figures are allocated from ABS Estimated Resident Population at Statistical Area Level 2 (SA2), using 2021 Census share within overlapping SA2 regions. Where Census data is unavailable, area overlap is used instead.
The dashed chart line is a simple growth-trend estimate to June 2030 (~5,950), extrapolated at +1.0% average annual growth since 2011. It is illustrative only — not an official ABS forecast.
2021 Census
Contributes to desirability score · Community (5%)
Employment, household income and age diversity (2021 Census)
Data sources & freshness
The 2026 Census runs in August 2026; suburb-level updates are expected from mid-2027.
No 2021 Census cultural diversity data for this suburb yet.
Data sources & freshness
The 2026 Census runs in August 2026; suburb-level updates are expected from mid-2027.
Reported offences increased compared with the previous period.
Contributes to desirability score · Safety (18%)
Crime rate and year-on-year trend
Data sources & freshness
Contributes to desirability score · Education (15%)
School and preschool counts, median school ICSEA
Data sources & freshness
16 public transport stops in this suburb
Contributes to desirability score · Accessibility (15%)
Public transport stop coverage
Data sources & freshness
29 nearby amenities within ~1.5 km
1 cafes · 1 supermarkets · 5 playgrounds · 1 petrol stations
39 Carpenter Street, Maffra
87A Powerscourt Street, Maffra
22-28 Church Street
14 Bill Cane Court
Fulton Road, Maffra
7 bus stops
87 Powerscourt Street, Maffra
Names and addresses from OpenStreetMap. Unnamed venues show as their type (e.g. Cafe). Transport stops are summarised by type rather than listed individually.
Contributes to desirability score · Lifestyle (15%)
Food, shopping, recreation and sport (OpenStreetMap)
Data sources & freshness
3 parks and public open space in this suburb
Data sources & freshness
OpenStreetMap parks and natural woodland features mapped within the suburb boundary.
Contributes to desirability score · Environment (10%)
Parks and green cover (OpenStreetMap)
Data sources & freshness
Contributes to desirability score · Accessibility (15%)
Hospitals and GP clinics
Data sources & freshness
Active NDIS participants allocated from NDIA Statistical Area Level 2 (SA2, ASGS 2016) counts to this suburb boundary. Not an official suburb-level NDIS figure · as at 31 March 2026.
For NDIS spend and service-demand exploration by SA2 or postcode, see the Care Sector Demand Map.
Data sources & freshness
Typical conditions by season for suburbs in the same ~44 km climate area. Rainfall totals are summed from monthly WorldClim layers; rainy-day counts are approximate.
Contributes to desirability score · Lifestyle (15%)
Temperature and humidity comfort
Data sources & freshness
Development applications from PPARS statewide register (lodged 2020–2022). Free public PPARS MapServer — applications through ~2022 (service last updated Feb 2024).
17 planning-related records
August 2021
June 2021
May 2021
February 2021
November 2020
September 2020
July 2020
June 2020
Contributes to desirability score · Future Growth (7%)
Development and planning activity
Data sources & freshness
2 heritage places
Data sources & freshness
Bushfire overlay checked at suburb centroid via Victorian Bushfire Management Overlay mapping.
Contributes to desirability score · Safety (18%)
Bushfire hazard overlays
Data sources & freshness
Two-party preferred (2025)
Estimated suburb voting profile
Estimated from 8 nearby ordinary polling places (up to 17.3 km away).
7.1 percentage points more Coalition-leaning than the electorate
Estimated swing since 2022: +0.4 pp toward Labor
Nearest polling places
Federal electorate from AEC federal division boundaries (2025 redistribution). Division-level results are official AEC figures from the latest general election, with by-election updates where applicable. The estimated suburb profile blends up to eight nearest ordinary polling booths in the same electorate using inverse-distance weighting from the suburb centroid — an approximation, not official AEC data. Nearest polling places are shown for reference.
Data sources & freshness
ABS Socio-Economic Indexes for Areas (SEIFA), 2021 release — the latest available, derived from the 2021 Census. Deciles rank suburbs nationally from 1 (lowest) to 10 (highest).
IRSAD — Index of Relative Socio-economic Advantage and Disadvantage. Combines indicators of advantage (e.g. high income, skilled occupations) and disadvantage. Higher decile = more advantaged relative to other Australian areas.
IRSD — Index of Relative Socio-economic Disadvantage. Focuses on disadvantage only (e.g. low income, unemployment, limited education). Higher decile = less disadvantage nationally.
A new SEIFA edition typically follows each census; the ABS has not announced a release date beyond 2021.
Contributes to desirability score · Community (5%)
Socio-economic advantage (IRSAD decile)
Data sources & freshness
Similar suburbs to weigh up side by side — scores, safety, schools, and lifestyle.
Other suburbs in the same local government area.
Similar population and socio-economic profile in other parts of Victoria.