VIC · South Gippsland Council

Poowong, 3988

Est. population · Jun 2025

732

Growth (1 yr)

+0.7%

Growth (5 yr)

+2.5%

Median age

42

Median income

$1,625/wk

Employment rate

62.2%

Languages at home

3.6%non-English

Most common: Korean

2021 Census · usual residence

Desirability score

42.1/100
Average

679th in VIC

Verified 78% confidence

How this score is calculated
  • National parks
  • Excellent transport
  • Education hub
  • Heritage area
  • High desirability
What Poowong is known for: National parks, Excellent transport, Education hub, Heritage area, High desirability

Suburb profile

In South Gippsland Council, Poowong keeps a rural calm, a smaller community with room to breathe and a strong local rhythm. Distance from the metro area around Melbourne is part of the appeal, with regional hubs closer to hand than the city. Established families and long-term residents give the suburb a settled feel, with family life visible on every street.

Life here is grounded in local routine rather than big-city choice. Local green pockets are modest, with bigger outdoor outings usually found in neighbouring areas. Buses serve the suburb.

Property prices are middling for the area: fair relative to what is nearby. Occasional new builds add variety while most of the suburb keeps its established look.

The overall desirability read is around average, pulled by softer parks and green space, plus growth momentum compared with similar regional towns, though safety remain brighter spots.

At a glance

Poowong snapshot

A quick read of housing, growth, livability, and risk

Median house price

No data available

Median rent

No data available

Population (ERP)

732

+0.7% annual growth

Dwelling vacancy

7.7%

Census unoccupied dwellings

Livability profile

Desirability pillars vs the peer median (50th percentile)

How it compares

Relative standing using percentiles, ranks, and national deciles

Desirability

#57

among Country & regional · Established

Safety

30th

percentile in state (higher = safer)

Pop. growth

59th

percentile in VIC

Advantage (IRSAD)

6/10

national SEIFA decile

School ICSEA

40th

percentile among schools with ICSEA

Population growth

Recent ERP change over 1 and 5 years

Housing mix

Dwelling types from the 2021 Census

Risks & flags

Quick scan — open a section below for full context

Living here

Desirability

Ranks & confidence
Desirability score
42.1/100 — Average
National rank
3399th in Australia
State rank
679th in VIC
Peer rank
#57 among Country & regional · Established suburbs
Cohort rank
#245 among Country & regional suburbs
Data confidence
78%

Data sources & freshness

  • Suburb Guide desirability indexSuburb Guide (derived) · current · Updated

Population

Estimated resident population

732(June 2025)

+0.7% annual · +2.5% over 5 years · 59th percentile in VIC

Growth figures & methodology
Annual growth
+0.7%
5-year growth
+2.5%
Change in 1 year
+5
Change in 5 years
+18
Growth rank in VIC
59th percentile

ABS Estimated Resident Population allocated to this suburb from SA2-level data. Not an official ABS suburb count.

Methodology

Figures are allocated from ABS Estimated Resident Population at Statistical Area Level 2 (SA2), using 2021 Census share within overlapping SA2 regions. Where Census data is unavailable, area overlap is used instead.

The dashed chart line is a simple growth-trend estimate to June 2030 (~750), extrapolated at +0.9% average annual growth since 2011. It is illustrative only — not an official ABS forecast.

2021 Census figures

2021 Census

Population
717
Median age
42
Median household income / week
$1,625
Dwelling vacancy
7.7%
Unoccupied private dwellings
23 of 298
Median monthly mortgage
$1,700
Employment rate
62.2%
Dwelling mix (houses / semi / flats)
267 / 0 / 0 (+ 6 other)

Contributes to desirability score · Community (5%)

Employment, household income and age diversity (2021 Census)

Data sources & freshness

  • 2021 Census — General Community ProfileAustralian Bureau of Statistics · Updated

    The 2026 Census runs in August 2026; suburb-level updates are expected from mid-2027.

  • Estimated Resident PopulationAustralian Bureau of Statistics · 2025 · Updated · SA2 ERP allocated to suburb boundaries

Community & culture

No 2021 Census cultural diversity data for this suburb yet.

Data sources & freshness

  • 2021 Census — General Community ProfileAustralian Bureau of Statistics · Updated

    The 2026 Census runs in August 2026; suburb-level updates are expected from mid-2027.

Crime & safety

Reported offences decreased compared with the previous period.

Offence counts & rates
Total offences (2026)
25
Against the person
5
Against property
13
Rate per 1,000 residents
34.2
Person-crime prevalence
About 1 in 143 residents
State safety percentile
30.4th (lower crime is better)
Decrease (daily rate)
-3.8%

Most common offence types

  • A711 Fv Stalking1
  • B322 Non-Residential Non-Aggravated Burglary5
  • B49 Other Theft4
  • E19 Other Justice Procedures Offences6
  • Other Crimes Against The Person3

Contributes to desirability score · Safety (18%)

Crime rate and year-on-year trend

Data sources & freshness

Family & Lifestyle

Schools & preschools

Schools within 2 km
1
Median school ICSEA
985
Median ICSEA percentile
40th
School list
  • Poowong Consolidated SchoolPrimary · Government · ICSEA 985 · 40th percentile · LBOTE 4% · 101 students · Top SEA quarter 6% · 0.5 km awayView on My School →

Contributes to desirability score · Education (15%)

School and preschool counts, median school ICSEA

Data sources & freshness

Public transport

3 public transport stops in this suburb

  • Houlghans Lane/Poowong Ranceby Rd
  • Poowong Post Office/Drouin Poowong Rd
  • Timms Rd/Drouin Poowong Rd

Contributes to desirability score · Accessibility (15%)

Public transport stop coverage

Data sources & freshness

Amenities

13 nearby amenities within ~1.5 km

1 pubs · 1 supermarkets · 1 libraries · 1 places of worship · 1 swimming pools · 1 post offices

Local character & venue list

Local character

  • A car helps for daily errands
Walkability proxy
32/100
Cafés per 1,000 residents
0
Food & drink per 1,000 residents
1.39
Parks per 1,000 residents
0
Food & drink(1)
  • Poowong HotelPub
Shopping(2)
  • Poowong CafeConvenience store
  • Poowong IGA X-PressSupermarket

    Ranceby Road, Poowong

Community(2)
  • Poowong libraryLibrary
  • Poowong Consolidated SchoolSchool

    5 Gardner Lane

Sport & outdoors(2)
  • Sports field
  • Poowong Swimming PoolSwimming pool
Other(5)
  • CFA PoowongFire station
  • Parking (2)
  • Place of worship
  • Poowong Post OfficePost office
  • Public toilets

Names and addresses from OpenStreetMap. Unnamed venues show as their type (e.g. Cafe). Transport stops are summarised by type rather than listed individually.

Contributes to desirability score · Lifestyle (15%)

Food, shopping, recreation and sport (OpenStreetMap)

Data sources & freshness

  • Local amenity insightsSuburb Guide (derived) · current · Updated
  • OpenStreetMap amenitiesOpenStreetMap contributors · current · Updated

Parks & reserves

1 parks and public open space in this suburb

  • Nyora Nature Conservation ReserveNature reserve

Data sources & freshness

Green cover

Parks & woodland (OSM)
1
Parks (OSM)
0

OpenStreetMap parks and natural woodland features mapped within the suburb boundary.

Contributes to desirability score · Environment (10%)

Parks and green cover (OpenStreetMap)

Data sources & freshness

Places of worship

1 places of worship within ~1.5 km

  • Place of worship

From OpenStreetMap within ~1.5 km of the suburb centre.

Data sources & freshness

Health access

Nearest hospital
Gippsland Southern Health Service - Korumburra (11.2 km)
Nearest hospital type
Hospital
Nearest hospital emergency
Emergency department

Contributes to desirability score · Accessibility (15%)

Hospitals and GP clinics

Data sources & freshness

NDIS participation

NDIS participants (31 March 2026)
23
Participants per 1,000 residents
31.4

Active NDIS participants allocated from NDIA Statistical Area Level 2 (SA2, ASGS 2016) counts to this suburb boundary. Not an official suburb-level NDIS figure · as at 31 March 2026.

For NDIS spend and service-demand exploration by SA2 or postcode, see the Care Sector Demand Map.

Data sources & freshness

Weather

Typical conditions by season for suburbs in the same ~44 km climate area. Rainfall totals are summed from monthly WorldClim layers; rainy-day counts are approximate.

Summer (Dec–Feb)

Usual max / min
25° / 12°
Rainfall
197 mm · ~25 rainy days

Autumn (Mar–May)

Usual max / min
20° / 9°
Rainfall
228 mm · ~28 rainy days

Winter (Jun–Aug)

Usual max / min
13° / 5°
Rainfall
261 mm · ~33 rainy days

Spring (Sep–Nov)

Usual max / min
18° / 7°
Rainfall
304 mm · ~38 rainy days

Contributes to desirability score · Lifestyle (15%)

Temperature and humidity comfort

Data sources & freshness

  • Seasonal climate normalsWorldClim 2.1 · Updated

Future & Planning

Planning & development

Development applications from PPARS statewide register (lodged 2020–2022). Free public PPARS MapServer — applications through ~2022 (service last updated Feb 2024).

15 planning-related records

2021· 6 proposals
  • August 2021

  • 10 lot Subdivision and Creation of access to a Road Zone Category 1
    14 BRISBANE STREET POOWONG 3988Permit issued by a delegate of the RA
  • July 2021

  • Develop land with a dwelling
    80 RANCEBY ROAD POOWONG 3988Permit issued by a delegate of the RA
  • April 2021

  • Staged subdivision of the land, native vegetation removal and creation of an access to a Road Zone - Category 1 - Amend condition 15(b)
    28A NYORA ROAD POOWONG 3988Permit issued by a delegate of the RA
  • Use and development of land with a medical centre and ancillary pharmacy
    30 Ranceby RoadLapsed
  • February 2021

  • Use and development of land with a dwelling and outbuilding
    78 Frys LanePermit issued by a delegate of the RA
  • January 2021

  • Development of an outbuilding ancillary to the existing dwelling.
    795 Lang Lang-Poowong RoadPermit issued by a delegate of the RA
2020· 9 proposals
  • December 2020

  • Develop land with an extension to an existing building associated with an existing abattoir
    60 Gardner LaneNOD issued by a delegate
  • Subdivision (boundary realignment) and development of a dwelling and outbuilding - Amend current conditions of the permit
    2605 Drouin-Korumburra RoadPermit issued by a delegate of the RA
  • Develop land with an extension to a dwelling and develop land with an extension to an existing domestic outbuilding.
    131-133 Nyora RoadPermit issued by a delegate of the RA
  • November 2020

  • Use and Development of the land for animal keeping
    1081 Lang Lang-Poowong RoadPermit issued by a delegate of the RA
  • Use of land for a dwelling
    16 Ranceby RoadNo permit required
  • October 2020

  • Subdivision of land (2 lots and balance lot) and the creation of access to a Road Zone Category 1 - amend endorsed plans
    14 Brisbane StreetPermit issued by a delegate of the RA
  • Develop land with a domestic outbuilding
    95 Nyora RoadPermit issued by a delegate of the RA
  • June 2020

  • Use and development of land for a medical centre and a pharmacy
    30 Ranceby RoadRefusal issued by a delegate
  • April 2020

  • Subdivision of land (2 lots and balance lot) and the creation of access to a Road Zone Category 1
    14 Brisbane StreetPermit issued by a delegate of the RA

Contributes to desirability score · Future Growth (7%)

Development and planning activity

Data sources & freshness

Heritage

1 heritage place

  • NOTCHED LOG COTTAGENH1987

Data sources & freshness

  • State heritage registerState heritage authority · current · Updated

Hazards

Bushfire planning zone
No overlay at centroid

Bushfire overlay checked at suburb centroid via Victorian Bushfire Management Overlay mapping.

Contributes to desirability score · Safety (18%)

Bushfire hazard overlays

Data sources & freshness

  • Hazard planning overlaysState government hazard layers · current · Updated

Politics & representation

Federal electorate
Monash
Member of Parliament
Mary ALDRED (Liberal)
Results from
2025 federal election
Electorate enrolment (2025)
116,463
Turnout (2025)
93.5%
Swing since 2022 (2025)
-1.2 pp toward Coalition

Two-party preferred (2025)

Coalition 54.1%Labor 45.9%

Estimated suburb voting profile

Estimated from 8 nearby ordinary polling places (up to 18.7 km away).

Coalition 63.6%Labor 36.4%

9.5 percentage points more Coalition-leaning than the electorate

Estimated swing since 2022: -5.0 pp toward Coalition

Nearest polling places

  • PoowongLabor 36.3% · Coalition 63.7% TPP (2025)0.5 km away
  • LochLabor 43.4% · Coalition 56.6% TPP (2025)6.2 km away
  • NyoraLabor 37.1% · Coalition 62.9% TPP (2025)7.7 km away
  • BenaLabor 36.7% · Coalition 63.3% TPP (2025)8.0 km away
  • ArawataLabor 31.8% · Coalition 68.2% TPP (2025)11.0 km away

Federal electorate from AEC federal division boundaries (2025 redistribution). Division-level results are official AEC figures from the latest general election, with by-election updates where applicable. The estimated suburb profile blends up to eight nearest ordinary polling booths in the same electorate using inverse-distance weighting from the suburb centroid — an approximation, not official AEC data. Nearest polling places are shown for reference.

Data sources & freshness

Socio-economic

IRSAD decile (2021)
6/10
IRSD decile (2021)
6/10

ABS Socio-Economic Indexes for Areas (SEIFA), 2021 release — the latest available, derived from the 2021 Census. Deciles rank suburbs nationally from 1 (lowest) to 10 (highest).

What do IRSAD and IRSD measure?

IRSAD — Index of Relative Socio-economic Advantage and Disadvantage. Combines indicators of advantage (e.g. high income, skilled occupations) and disadvantage. Higher decile = more advantaged relative to other Australian areas.

IRSD — Index of Relative Socio-economic Disadvantage. Focuses on disadvantage only (e.g. low income, unemployment, limited education). Higher decile = less disadvantage nationally.

A new SEIFA edition typically follows each census; the ABS has not announced a release date beyond 2021.

Contributes to desirability score · Community (5%)

Socio-economic advantage (IRSAD decile)

Data sources & freshness

More in South Gippsland Council

Other suburbs in the same local government area.

Comparable suburbs

Similar population and socio-economic profile in other parts of Victoria.