VIC · Moorabool Council

Rowsley, 3340

Est. population · Jun 2025

234

Growth (1 yr)

+0.9%

Growth (5 yr)

+4.5%

Median age

41

Median income

$1,937/wk

Employment rate

51.9%

Languages at home

8.2%non-English

Most common: Arabic

2021 Census · usual residence

Desirability score

47.1/100
Average

Top 42% of Victoria's suburbs

Verified 62% confidence

How this score is calculated
  • Green suburb
  • National parks
  • Heritage area
  • High desirability
What Rowsley is known for: Green suburb, National parks, Heritage area, High desirability

Suburb profile

Set among the hills of Moorabool Council, Rowsley is a smaller community with bushland views and a cooler, leafier feel. Residents are mostly families and working professionals, with a strong presence of young families throughout. Life here is grounded in local routine rather than big-city choice.

Pocket parks and green corners give residents room to get outside without leaving the neighbourhood. A car helps for most daily errands, with fewer amenities clustered within an easy walk. Buyers typically pay more than the metro middle for a home here.

Crime trends have improved of late compared with the previous period. This is a mature, settled pocket where the existing streetscape still defines the local character.

The overall desirability read is around average, pulled by softer local dining and lifestyle amenities, plus growth momentum compared with similar regional towns, though housing affordability, plus community and employment remain brighter spots. Limited access to some essential local services also trimmed the result.

At a glance

Rowsley snapshot

A quick read of housing, growth, livability, and risk

Median house price

No data available

Median rent

No data available

Population (ERP)

234

+0.9% annual growth

Dwelling vacancy

8.5%

Census unoccupied dwellings

Livability profile

Desirability pillars vs the peer median (50th percentile)

How it compares

Relative standing using percentiles, ranks, and national deciles

Desirability

#39

among Country & regional · Established

Safety

56th

percentile in state (higher = safer)

Pop. growth

64th

percentile in VIC

Advantage (IRSAD)

7/10

national SEIFA decile

Population growth

Recent ERP change over 1 and 5 years

Housing mix

Dwelling types from the 2021 Census

Risks & flags

Quick scan — open a section below for full context

Living here

Desirability

Ranks & confidence
Desirability score
47.1/100 — Average
State standing
Top 42% of Victoria's suburbs
National rank
2557th in Australia
State rank
533rd in VIC
Peer rank
#39 among Country & regional · Established suburbs
Cohort rank
#152 among Country & regional suburbs
Data confidence
62%

Data sources & freshness

  • Suburb Guide desirability indexSuburb Guide (derived) · current · Updated

Population

Estimated resident population

234(June 2025)

+0.9% annual · +4.5% over 5 years · 64th percentile in VIC

Growth figures & methodology
Annual growth
+0.9%
5-year growth
+4.5%
Change in 1 year
+2
Change in 5 years
+10
Growth rank in VIC
64th percentile

ABS Estimated Resident Population allocated to this suburb from SA2-level data. Not an official ABS suburb count.

Methodology

Figures are allocated from ABS Estimated Resident Population at Statistical Area Level 2 (SA2), using 2021 Census share within overlapping SA2 regions. Where Census data is unavailable, area overlap is used instead.

The dashed chart line is a simple growth-trend estimate to June 2030 (~250), extrapolated at +1.3% average annual growth since 2011. It is illustrative only — not an official ABS forecast.

2021 Census figures

2021 Census

Population
231
Median age
41
Median household income / week
$1,937
Dwelling vacancy
8.5%
Unoccupied private dwellings
6 of 71
Median monthly mortgage
$2,382
Employment rate
51.9%
Dwelling mix (houses / semi / flats)
59 / 3 / 0

Contributes to desirability score · Community (5%)

Employment, household income and age diversity (2021 Census)

Data sources & freshness

  • 2021 Census — General Community ProfileAustralian Bureau of Statistics · Updated

    The 2026 Census runs in August 2026; suburb-level updates are expected from mid-2027.

  • Estimated Resident PopulationAustralian Bureau of Statistics · 2025 · Updated · SA2 ERP allocated to suburb boundaries

Community & culture

No 2021 Census cultural diversity data for this suburb yet.

Data sources & freshness

  • 2021 Census — General Community ProfileAustralian Bureau of Statistics · Updated

    The 2026 Census runs in August 2026; suburb-level updates are expected from mid-2027.

Crime & safety

Reported offences decreased compared with the previous period.

Offence counts & rates
Total offences (2026)
14
Against the person
1
Against property
9
Rate per 1,000 residents
59.8
Person-crime prevalence
About 1 in 231 residents
State safety percentile
55.7th (lower crime is better)
Decrease (daily rate)
-17.6%

Most common offence types

  • A231 Fv Common Assault1
  • B11 Cause Damage By Fire1
  • B21 Criminal Damage1
  • B321 Residential Non-Aggravated Burglary3
  • B41 Motor Vehicle Theft2

Contributes to desirability score · Safety (18%)

Crime rate and year-on-year trend

Data sources & freshness

Family & Lifestyle

Amenities

No OpenStreetMap amenities mapped for this suburb yet.

Contributes to desirability score · Lifestyle (15%)

Food, shopping, recreation and sport (OpenStreetMap)

Data sources & freshness

  • Local amenity insightsSuburb Guide (derived) · current · Updated
  • OpenStreetMap amenitiesOpenStreetMap contributors · current · Updated

Parks & reserves

1 parks and public open space in this suburb

  • Rowsley Streamside ReserveNature reserve

Data sources & freshness

Green cover

Parks & woodland (OSM)
11
Parks (OSM)
0

OpenStreetMap parks and natural woodland features mapped within the suburb boundary.

Contributes to desirability score · Environment (10%)

Parks and green cover (OpenStreetMap)

Data sources & freshness

Health access

Nearest hospital
Bacchus Marsh & Melton Regional Hospital (7.8 km)
Nearest hospital type
Hospital
Nearest hospital emergency
Emergency department

Contributes to desirability score · Accessibility (15%)

Hospitals and GP clinics

Data sources & freshness

NDIS participation

NDIS participants (31 March 2026)
8
Participants per 1,000 residents
34.2

Active NDIS participants allocated from NDIA Statistical Area Level 2 (SA2, ASGS 2016) counts to this suburb boundary. Not an official suburb-level NDIS figure · as at 31 March 2026.

For NDIS spend and service-demand exploration by SA2 or postcode, see the Care Sector Demand Map.

Data sources & freshness

Weather

Typical conditions by season for suburbs in the same ~44 km climate area. Rainfall totals are summed from monthly WorldClim layers; rainy-day counts are approximate.

Summer (Dec–Feb)

Usual max / min
26° / 12°
Rainfall
128 mm · ~16 rainy days

Autumn (Mar–May)

Usual max / min
21° / 10°
Rainfall
124 mm · ~16 rainy days

Winter (Jun–Aug)

Usual max / min
14° / 6°
Rainfall
149 mm · ~19 rainy days

Spring (Sep–Nov)

Usual max / min
19° / 8°
Rainfall
182 mm · ~23 rainy days

Contributes to desirability score · Lifestyle (15%)

Temperature and humidity comfort

Data sources & freshness

  • Seasonal climate normalsWorldClim 2.1 · Updated

Future & Planning

Planning & development

Development applications from PPARS statewide register (lodged 2020–2022). Free public PPARS MapServer — applications through ~2022 (service last updated Feb 2024).

3 planning-related records

2020· 3 proposals
  • October 2020

  • 21 Lot Staged Subdivision
    2 ROWSLEY STATION ROAD ROWSLEY 3340In progress
  • September 2020

  • 11 Lot Subdivision combined with S96 Amendment to Rezone from FZ to RCZ to be considered under Amendment C84
    1216 GLENMORE ROAD ROWSLEY 3340Refusal issued by a delegate
  • June 2020

  • Variation of Restrictive Covenant PS 612677A (Change to building envelope location)
    42 Adriana CourtNOD issued by the Resp. Authority

Contributes to desirability score · Future Growth (7%)

Development and planning activity

Data sources & freshness

Heritage

1 heritage place

  • GREYSTONES HOMESTEAD AND OUTBUILDINGSNH0265

Data sources & freshness

  • State heritage registerState heritage authority · current · Updated

Hazards

Bushfire planning zone
No overlay at centroid

Bushfire overlay checked at suburb centroid via Victorian Bushfire Management Overlay mapping.

Contributes to desirability score · Safety (18%)

Bushfire hazard overlays

Data sources & freshness

  • Hazard planning overlaysState government hazard layers · current · Updated

Politics & representation

Federal electorate
Hawke
Member of Parliament
Sam RAE (Australian Labor Party)
Results from
2025 federal election
Electorate enrolment (2025)
118,785
Turnout (2025)
91.1%
Swing since 2022 (2025)
0.0 pp

Two-party preferred (2025)

Coalition 42.4%Labor 57.6%

Estimated suburb voting profile

Estimated from 8 nearby ordinary polling places (up to 16.7 km away).

Coalition 42.5%Labor 57.5%

0.2 percentage points more Coalition-leaning than the electorate

Estimated swing since 2022: +0.7 pp toward Labor

Nearest polling places

  • MaddingleyLabor 59.4% · Coalition 40.6% TPP (2025)6.8 km away
  • Bacchus MarshLabor 56.5% · Coalition 43.5% TPP (2025)7.8 km away
  • Pentland HillsLabor 57.1% · Coalition 42.9% TPP (2025)8.6 km away
  • DarleyLabor 56.8% · Coalition 43.2% TPP (2025)9.4 km away
  • MyrniongLabor 47.3% · Coalition 52.7% TPP (2025)11.2 km away

Federal electorate from AEC federal division boundaries (2025 redistribution). Division-level results are official AEC figures from the latest general election, with by-election updates where applicable. The estimated suburb profile blends up to eight nearest ordinary polling booths in the same electorate using inverse-distance weighting from the suburb centroid — an approximation, not official AEC data. Nearest polling places are shown for reference.

Data sources & freshness

Socio-economic

IRSAD decile (2021)
7/10
IRSD decile (2021)
7/10

ABS Socio-Economic Indexes for Areas (SEIFA), 2021 release — the latest available, derived from the 2021 Census. Deciles rank suburbs nationally from 1 (lowest) to 10 (highest).

What do IRSAD and IRSD measure?

IRSAD — Index of Relative Socio-economic Advantage and Disadvantage. Combines indicators of advantage (e.g. high income, skilled occupations) and disadvantage. Higher decile = more advantaged relative to other Australian areas.

IRSD — Index of Relative Socio-economic Disadvantage. Focuses on disadvantage only (e.g. low income, unemployment, limited education). Higher decile = less disadvantage nationally.

A new SEIFA edition typically follows each census; the ABS has not announced a release date beyond 2021.

Contributes to desirability score · Community (5%)

Socio-economic advantage (IRSAD decile)

Data sources & freshness

More in Moorabool Council

Other suburbs in the same local government area.

Comparable suburbs

Similar population and socio-economic profile in other parts of Victoria.