NSW · Kempsey Council

Willi Willi, 2440

Est. population · Jun 2025

26

Growth (1 yr)

0.0%

Growth (5 yr)

0.0%

Median age

62

Median income

$1,833/wk

Employment rate

56.5%

Median house price · October to December 2025

$550,000

Languages at home

Mostly English at home

2021 Census · usual residence

    What Willi Willi is known for:

    Suburb profile

    Willi Willi offers a slower smaller community life in Kempsey Council, with open surrounds and a close-knit community feel. Retirees and empty-nesters are well represented here, with multiple generations sharing the same neighbourhood. Local shops, markets and community spots keep everyday life grounded in the town itself.

    With limited local amenities, residents regularly travel to a neighbouring town for shops, appointments and a wider choice. Local green pockets are modest, with bigger outdoor outings usually found in neighbouring areas. A car helps for most daily errands, with fewer amenities clustered within an easy walk.

    Homes are relatively cheap compared with the wider market, which keeps entry costs lower. The streetscape feels settled and established, with older homes giving the area a familiar, lived-in look.

    At a glance

    Willi Willi snapshot

    A quick read of housing, growth, livability, and risk

    Median house price

    $550k

    -8.3% change

    Median rent

    $480/wk

    Houses $490 · Units $380

    Population (ERP)

    26

    0.0% annual growth

    Dwelling vacancy

    42.9%

    Census unoccupied dwellings

    How it compares

    Relative standing using percentiles, ranks, and national deciles

    Safety

    93rd

    percentile in state (higher = safer)

    Pop. growth

    38th

    percentile in NSW

    Advantage (IRSAD)

    1/10

    national SEIFA decile

    Population growth

    Recent ERP change over 1 and 5 years

    Housing mix

    Dwelling types from the 2021 Census

    Risks & flags

    Quick scan — open a section below for full context

    Living here

    Housing

    Flats / units (January to March 2026)
    $380
    Houses (January to March 2026)
    $490
    All types (January to March 2026)
    $480
    Rental bonds lodged (January to March 2026)
    112
    Median house price (October to December 2025)
    $550,000
    Median price change
    -8.3%

    Median weekly rent from NSW DCJ rent tables. Figures can be unreliable where few bonds were lodged in the quarter.

    Contributes to desirability score · Housing (15%) · Future Growth (7%)

    Median price, rental yield and vacancy Recent price momentum

    Data sources & freshness

    Population

    Estimated resident population

    26(June 2025)

    0.0% annual · 0.0% over 5 years · 38th percentile in NSW

    Growth figures & methodology
    Annual growth
    0.0%
    5-year growth
    0.0%
    Change in 1 year
    0
    Change in 5 years
    0
    Growth rank in NSW
    38th percentile

    ABS Estimated Resident Population allocated to this suburb from SA2-level data. Not an official ABS suburb count.

    Methodology

    Figures are allocated from ABS Estimated Resident Population at Statistical Area Level 2 (SA2), using 2021 Census share within overlapping SA2 regions. Where Census data is unavailable, area overlap is used instead.

    The dashed chart line is a simple growth-trend estimate to June 2030 (~50), extrapolated at +0.3% average annual growth since 2011. It is illustrative only — not an official ABS forecast.

    2021 Census figures

    2021 Census

    Population
    28
    Median age
    62
    Median household income / week
    $1,833
    Dwelling vacancy
    42.9%
    Unoccupied private dwellings
    9 of 21
    Median monthly mortgage
    $1,167
    Employment rate
    56.5%
    Dwelling mix (houses / semi / flats)
    14 / 0 / 0

    Contributes to desirability score · Community (5%)

    Employment, household income and age diversity (2021 Census)

    Data sources & freshness

    • 2021 Census — General Community ProfileAustralian Bureau of Statistics · Updated

      The 2026 Census runs in August 2026; suburb-level updates are expected from mid-2027.

    • Estimated Resident PopulationAustralian Bureau of Statistics · 2025 · Updated · SA2 ERP allocated to suburb boundaries

    Community & culture

    No 2021 Census cultural diversity data for this suburb yet.

    Data sources & freshness

    • 2021 Census — General Community ProfileAustralian Bureau of Statistics · Updated

      The 2026 Census runs in August 2026; suburb-level updates are expected from mid-2027.

    Crime & safety

    Reported offences are unchanged compared with the previous period.

    Offence counts & rates
    Total offences (Jan 2025 to Dec 2025)
    4
    Against the person
    1
    Against property
    2
    Rate per 1,000 residents
    153.8
    Person-crime prevalence
    About 1 in 28 residents
    State safety percentile
    92.8th (lower crime is better)
    Increase (daily rate)
    +0.3%

    Most common offence types

    • Breach Apprehended Violence Order264
    • Breach Bail Conditions556
    • Domestic Violence Related Assault317
    • Intimidation, Stalking And Harassment411
    • Malicious Damage To Property362

    Contributes to desirability score · Safety (18%)

    Crime rate and year-on-year trend

    Data sources & freshness

    • BOCSAR postcode crime statisticsNSW Bureau of Crime Statistics and Research · Jan 2024 to Dec 2024 → Jan 2025 to Dec 2025; Jan 2025 to Dec 2025 · Updated · Rolling 12-month windows

    Family & Lifestyle

    Amenities

    2 nearby amenities within ~1.5 km

    Local character & venue list

    Local character

    • Limited walkable amenities nearby
    Walkability proxy
    0/100
    Cafés per 1,000 residents
    0
    Food & drink per 1,000 residents
    0
    Parks per 1,000 residents
    0
    Entertainment(2)
    • Carrai LookoutViewpoint
    • Stockyard LookoutViewpoint

    Names and addresses from OpenStreetMap. Unnamed venues show as their type (e.g. Cafe). Transport stops are summarised by type rather than listed individually.

    Contributes to desirability score · Lifestyle (15%)

    Food, shopping, recreation and sport (OpenStreetMap)

    Data sources & freshness

    • Local amenity insightsSuburb Guide (derived) · current · Updated
    • OpenStreetMap amenitiesOpenStreetMap contributors · current · Updated

    Health access

    Nearest hospital
    Kempsey District Hospital (42.7 km)
    Nearest hospital type
    Hospital
    Nearest hospital emergency
    Emergency department

    Contributes to desirability score · Accessibility (15%)

    Hospitals and GP clinics

    Data sources & freshness

    NDIS participation

    NDIS participants (31 March 2026)
    1
    Participants per 1,000 residents
    38.5

    Active NDIS participants allocated from NDIA Statistical Area Level 2 (SA2, ASGS 2016) counts to this suburb boundary. Not an official suburb-level NDIS figure · as at 31 March 2026.

    For NDIS spend and service-demand exploration by SA2 or postcode, see the Care Sector Demand Map.

    Data sources & freshness

    Weather

    Typical conditions by season for suburbs in the same ~44 km climate area. Rainfall totals are summed from monthly WorldClim layers; rainy-day counts are approximate.

    Summer (Dec–Feb)

    Usual max / min
    26° / 14°
    Rainfall
    462 mm · ~58 rainy days

    Autumn (Mar–May)

    Usual max / min
    20° / 10°
    Rainfall
    329 mm · ~41 rainy days

    Winter (Jun–Aug)

    Usual max / min
    14° / 3°
    Rainfall
    146 mm · ~18 rainy days

    Spring (Sep–Nov)

    Usual max / min
    21° / 8°
    Rainfall
    255 mm · ~32 rainy days

    Contributes to desirability score · Lifestyle (15%)

    Temperature and humidity comfort

    Data sources & freshness

    • Seasonal climate normalsWorldClim 2.1 · Updated

    Future & Planning

    Planning & development

    Development applications from NSW Planning Portal.

    2026· 2 proposals
    • August 2026

    • Subdivision
      2973 WILLI WILLI ROAD WILLI WILLI 2440Under Assessment
    • May 2026

    • Shed; Dwelling house; Erection of a new structure
      WILLI WILLI ROAD WILLI WILLI 2440Additional Information Requested
    2023· 2 proposals
    • September 2023

    • Subdivision
      1547 CARRAI ROAD WILLI WILLI 2440Determined
    • March 2023

    • Dwelling
      1450 WARBRO BROOK ROAD WILLI WILLI 2440Determined

    Contributes to desirability score · Future Growth (7%)

    Development and planning activity

    Data sources & freshness

    Hazards

    Bushfire planning zone
    Overlay applies

    Bushfire overlay checked at suburb centroid via NSW bush fire prone land mapping.

    Contributes to desirability score · Safety (18%)

    Bushfire hazard overlays

    Data sources & freshness

    • Hazard planning overlaysState government hazard layers · current · Updated

    Politics & representation

    Federal electorate
    Cowper
    Member of Parliament
    Pat CONAGHAN (The Nationals)
    Results from
    2025 federal election
    Electorate enrolment (2025)
    131,639
    Turnout (2025)
    90.8%
    Swing since 2022 (2025)
    +0.5 pp toward Labor

    Two-party preferred (2025)

    Coalition 59.1%Labor 40.9%

    Estimated suburb voting profile

    Estimated from 8 nearby ordinary polling places (up to 45.1 km away).

    Coalition 67.1%Labor 32.9%

    8.0 percentage points more Coalition-leaning than the electorate

    Estimated swing since 2022: -5.0 pp toward Coalition

    Nearest polling places

    • BellbrookLabor 33.3% · Coalition 66.7% TPP (2025)20.4 km away
    • WillawarrinLabor 25.4% · Coalition 74.6% TPP (2025)22.9 km away
    • Taylors ArmLabor 35.7% · Coalition 64.3% TPP (2025)35.7 km away
    • AldavillaLabor 32.0% · Coalition 68.0% TPP (2025)38.8 km away
    • Kempsey HeightsLabor 37.1% · Coalition 62.9% TPP (2025)42.7 km away

    Federal electorate from AEC federal division boundaries (2025 redistribution). Division-level results are official AEC figures from the latest general election, with by-election updates where applicable. The estimated suburb profile blends up to eight nearest ordinary polling booths in the same electorate using inverse-distance weighting from the suburb centroid — an approximation, not official AEC data. Nearest polling places are shown for reference.

    Data sources & freshness

    Socio-economic

    IRSAD decile (2021)
    1/10
    IRSD decile (2021)
    1/10

    ABS Socio-Economic Indexes for Areas (SEIFA), 2021 release — the latest available, derived from the 2021 Census. Deciles rank suburbs nationally from 1 (lowest) to 10 (highest).

    What do IRSAD and IRSD measure?

    IRSAD — Index of Relative Socio-economic Advantage and Disadvantage. Combines indicators of advantage (e.g. high income, skilled occupations) and disadvantage. Higher decile = more advantaged relative to other Australian areas.

    IRSD — Index of Relative Socio-economic Disadvantage. Focuses on disadvantage only (e.g. low income, unemployment, limited education). Higher decile = less disadvantage nationally.

    A new SEIFA edition typically follows each census; the ABS has not announced a release date beyond 2021.

    Contributes to desirability score · Community (5%)

    Socio-economic advantage (IRSAD decile)

    Data sources & freshness

    More in Kempsey Council

    Other suburbs in the same local government area.